Resources for journalists.

About MarBoba

MarBoba is an AI-native internal developer platform built by SomexAI Applications Group. It gives software teams a unified workspace for service catalogs, multi-VCS CI/CD, deployments, on-call rotations, scorecards, and incident response — all built on the same catalog that any AI assistant can read through MarBoba's MCP server. The product targets small-to-mid-sized engineering teams that need the capabilities of enterprise IDPs (Cortex, Port, Backstage) without the enterprise price tag or quarter-long setup.

Founded in 2025 by Victor Boba in Garner, North Carolina. Self-funded. Bootstrapped.

Boilerplate

One sentence

MarBoba is the AI-native internal developer platform that takes teams from "new project" to deploying branch in under 10 minutes.

One paragraph

MarBoba is an AI-native internal developer platform for software teams that ship. It unifies service catalogs, multi-VCS CI/CD (GitHub, GitLab, Bitbucket, Azure DevOps), incident response, on-call rotations, scorecards, and runbook generation into a single workspace — with 108 hand-authored pipeline templates and an MCP server that hands your catalog to Cursor, Claude Code, and Copilot. Founded by Victor Boba and built by SomexAI Applications Group, MarBoba is bootstrapped and free for small teams. Paid tiers start at $49 per month plus $7 per builder — viewers are always free. marboba.com.

Selected quotes

Pre-written quotes ready to drop into an article. All are attributable to Victor Boba, Founder, SomexAI Applications Group.

"Every IDP I'd used either cost $40,000 a year or took a quarter to deploy. The four-engineer startup that needs catalog plus CI/CD plus on-call today gets nothing affordable. That's the gap MarBoba fills."

"AI-native means we built the catalog with AI consumption in mind from day one. The MCP server isn't a wrapper we bolted on — it's how the platform was designed to be queried."

"Multi-VCS isn't a checkbox feature for us. GitHub, GitLab, Bitbucket, and Azure DevOps are first-class — same list screen, same log viewer, same cancel/rerun buttons. No forked code paths, no feature gaps."

Key facts

Founded	2025
Headquarters	Garner, North Carolina, USA
Funding	Bootstrapped / self-funded
Free tier	10 projects, up to 5 members, 1 GB storage. No credit card.
Paid tiers	Team $49/mo + $7/builder ($39 + $5 yearly) · Business $199/mo + $20/builder ($149 + $15 yearly) · viewers free on every plan · Enterprise sales-led (Q3 2027, gated on SOC 2 Type II)
Surfaces available today	Web app (apps.marboba.com), marboba CLI, Terraform provider, MCP server, REST /v1 API
Multi-VCS support	GitHub, GitLab, Bitbucket. Azure DevOps lands July 2026.
Pipeline templates	108 hand-authored (component × platform × VCS). Not LLM-generated.
AI models	Anthropic Claude (Haiku, Sonnet 4.6, Opus 4.7). OpenAI fallback. Customer data is never used for model training.
Compliance roadmap	SOC 2 Type I — Q4 2026 · SOC 2 Type II — Mid-2027 · SSO (SAML 2.0 / OIDC) — Q3 2027 with Enterprise tier

Founder

Victor Boba — Founder, SomexAI Applications Group · Garner, NC

Victor founded SomexAI in 2025 to build the developer infrastructure he wished existed when scaffolding his earlier startups. MarBoba is the company's flagship product.

For headshots, longer biographical material, or interview scheduling, email press@somexai.com.

Brand assets

Logos, app icons, product screenshots, and founder headshots are available on request — email press@somexai.com with the publication name and use case and we'll send a Drive folder with print-resolution files. Same-day turnaround.

Brand guidelines (short version)

• Always render the wordmark with at least 16 pixels of clear space on every side.
• Don't recolor outside the official palette — primary teal #2d8f7b, surface #0d2922, slate-on-dark #cbd5e1.
• Don't add a tagline beneath the wordmark. The wordmark stands alone.
• MarBoba is written as one word, capital M, capital B (not Marboba, not MARBOBA).

Trademark

MarBoba and the MarBoba app icon are trademarks of SomexAI Applications Group, LLC. SomexAI and the SomexAI logo are trademarks of SomexAI Applications Group, LLC.

Press contact

For interviews, demos, embargoed previews, custom screenshots, or product questions:

press@somexai.com — same-day response on press inquiries.